Tell me abit about the Business and what products / services you sell.
Do you have any USPs ? if so what are they ?
Who are your customers ? Where are they located (local / national / international , or a mix of these) ?
Do you know about how old they are , what are their interests ?
Do you have some keywords in mind or have you done any keyword research ?
Can you give me some examples of Websites you might like to draw inspiration from ?
Can you give me 3 of your competitors websites ?
Do you have a theme selected ? (if no point in right direct eg Room 9 / Savoy on Themeforest or WooThemes, explain time/cost benefits of off the shelf)
If so how much customisation is needed ? (e.g. Do you have logo, what other changes etc …)
Do you require ongoing support with the ecommerce website ?
Do you know which payment gateway you want to use ?
Do you know how you will charge shipping ?
Do you require taxes setup, i.e. are you VAT registered ?
How many products do you wish to add to the website ? (are you happy todo this after being trained, or would you like me todo this ).
Will you supply all text and graphics required for the website ?
How many pages do you require ? e.g. Terms and conditions etc …
Do you require ongoing marketing eg email marketing to reminds your customers your there (and sell accessories to your products) ?