Get a high-quality, conversion-focused WordPress website designed specifically for painters and decorators. Show off your craftsmanship with before-and-after galleries, capture more leads with an intelligent quote estimator, and build trust with integrated Google Maps reviews and accreditations. Whether you work across London or cover jobs nationwide, your new site will look premium, perform fast on mobile, and act as your best sales rep — 24/7.
If you’re a painting and decorating business — sole trader or a team — and you want a website that actually wins jobs, this is for you. I build clean, professional WordPress sites tailored to trade businesses: tradespeople who want to appear trustworthy, get more enquiries, and stand out from “fly-by-night” competitors. Ideal for painters, decorators, interior & exterior specialists working across London and beyond.
Key Features of tradesmen websites
Before and After Images to Showcase your work
A dedicated portfolio section with before-and-after image pairs so prospects can instantly see the difference professional decorating makes. Images load optimised for speed but keep detail, and each project can include: brief description, services performed, location (useful for local SEO), and customer testimonial.
Why it sells: visual proof converts. People choose you after they see you’ve handled projects like theirs.
Google Maps Reviews Integration
Integrated Google Business reviews show real feedback on your site. Display your overall rating, latest reviews, and snippets across the site — homepage, portfolio pages, and footer. This helps build trust immediately for visitors searching for painters in London or across the UK.
Why it sells: social proof reduces buyer anxiety and increases quote requests.
Contact Details
Prominent contact area with click-to-call phone number, professional domain email, address, and a simple contact form. Sitewide header includes contact info for instant access. Footer shows full contact details and business hours.
Why it sells: easy contact means more calls and messages.
Quote Estimator Lead Generator
A smart, mobile-first quote estimator for quick, meaningful lead capture. Visitors choose job type (single room, full property, exterior), enter size, select finishes, and get an estimated price range instantly — then submit details to request a formal quote. Leads are captured into email and can integrate with your CRM or inbox.
Why it sells: gives prospects a pricing expectation, qualifies leads, and increases conversion by reducing friction. See Instant Quote and Estimate Calculators for Trades page for more info.
Map of Areas Covered
Interactive map showing service zones (London boroughs and wider counties). Easy for you to update and great for local SEO signals. Visitors can click areas to see dedicated landing content for that locality.
Why it sells: local targeting + better visibility for searches like “painter in Wandsworth” or “decorator near me”.
Accreditations & trust badges
A dedicated area to display trade accreditations (for example, Checkatrade profiles, Trustpilot, Dulux partnerships, or membership of industry bodies). Option to show scanned certificates, badges, and links to verification pages.
Why it sells: accredited tradespeople win trust and higher-value jobs.
Checkatrade, Trustpilot & review plug-ins
We integrate Checkatrade and other review platforms with widgets and links so visitors can verify your credentials quickly. Verified badges are shown in high-visibility areas to reassure prospective clients.
Why it sells: demonstrates legitimacy and repeatable quality.
On-site SEO optimised
Every page is built with on-site SEO best practices: proper H1–H3 structure, schema markup for local business, image alt text, fast-loading images, meta titles and descriptions tailored for targeted keywords like “painters and decorators London,” and location-specific landing pages.
Why it sells: better visibility in Google leads directly to more local enquiries.
Mobile-first, fast-loading design
Themes and code are optimised for speed and mobile. Images are responsive and lazy-loaded, CSS and JS are minified, and the site passes common speed checks for mobile performance.
Why it sells: the majority of customers search on mobile — fast sites convert better and rank higher.
Quality hosting & secure setup
I recommend and configure quality UK-based or global WordPress hosting with SSL, automatic backups, malware scanning, and staging environments. Hosting and maintenance plans are available to keep the site secure and up-to-date.
Why it sells: reliability and uptime protect bookings and reputation.
Professional domain email
A matching business email (you@yourdomain.co.uk) is set up to improve credibility. It’s a simple but powerful trust signal that separates established tradespeople from one-off operators.
Why it sells: professionalism increases booking confidence.
Easy content management
The site uses WordPress with a friendly editor, so you can add project galleries, testimonials, and blog posts without needing to code. I’ll include short training notes so you can update the portfolio and estimate settings yourself.
Why it sells: keeps your site fresh and helps ranking.
Why painters & decorators need a specialist site
Generic templates don’t showcase tradework properly. Painter and decorator websites have unique needs: high-quality images, clear service listings, location targeting, and pricing transparency. A site designed specifically for trades focuses on:
- Visual storytelling through before & afters
- Quick trust-building (reviews, accreditations, professional email)
- Lead capture that reflects how customers buy painting services
- Mobile-first performance for on-site and emergency searches in London and nearby areas
How I help (service offer)
I deliver a complete WordPress solution tailored for painters & decorators:
- Custom landing page layout optimised for conversions
- Before/after gallery with categories and tags
- Google Maps & review integration
- Quote estimator form with lead capture to email or CRM
- Service area map and dedicated locality pages for SEO
- Accreditation and Checkatrade/Trustpilot widget setup
- Onsite SEO setup (meta, schema, sitemaps)
- Speed optimisations and image compression
- Security setup: SSL, backups, and basic hardening
- Domain email setup guidance or full configuration
- Training notes to manage gallery, testimonials, and leads
Pricing & packages
Flexible packages for new and established trades businesses. Options include single landing page packages for quick launches, or multi-page sites for in-depth portfolios and service pages. Maintenance and hosting plans are available to suit businesses of any size.
(No exact delivery times are listed here — this page is focused on what’s included and the value you get. I provide personalised scope and schedule once you choose a package.)
Next Steps
Start with a free, no-obligation walkthrough of what your website could look like and what it could do for lead generation. I’ll show a template tailored to painters and decorators, explain how the quote estimator works for your business model, and outline recommended hosting and maintenance options.
Get in touch: call, email, or use the contact form to request a demo. If you’re in London I can show local examples; if you’re elsewhere I’ll tailor the portfolio to your target areas.
A bespoke WordPress site for painters and decorators is the most effective way to show your work, build trust, and win jobs. With a site focused on before-and-after galleries, Google reviews, accurate quote estimating, and strong local SEO — plus fast mobile performance and secure hosting — you’ll outshine competitors and capture higher-value clients. If you want a premium website that sells your services and represents your trade properly, let’s talk.